Yolanda Dominguez gets real people in real life reproduce some of the ridiculous poses by female models in fashion.
This is just what I’ve been studying in my Psychology of Women class. Advertising and media have distorted the image and expectations of women: freewill and independence has been told to achieve through objectification and being a vamp.
Exposing just parts of a woman’s body instead of a whole person, turning her into the object they are selling (common with beer and liquor ads where the woman is the bottle itself), all of this results in our subconscious only looking at women as objects. Especially D&G advertisements put women in poses where they are about to be attacked, which is only helping promote violence towards them, only causing us to associate “sexy” with the idea of rape and battery. And assaulters to always defend themselves with “she was asking for it.”
As Yolanda explains: “I tried to express what many women feel about women’s magazines and the image of women in the media – absurd, artificial, a hanger to wear dresses and bags, only concerned about being skinny, beautiful… They seem dead, twisted, pulled. Why are men never put in these positions? They are always straight, successful, able and healthy?”
And even when men are posing naked in advertisements, they are always still portrayed as powerful, in control. It is what is expected of them now, isn’t it? And when high fashion does show women in leadership positions, research has shown majority of the population automatically associate “super bitch” with that image. As for men, the word is “successful”.
Women, we still have a long way to go. Those who have broken through the glass ceiling are respected and accepted by few, perceived to be real tough to work with (when male bosses being tough is only seen as his dedication to the organization), all because they are not resorting to their traditionally accepted role of “loving, nurturing, sacrificing”.